Coupons can be an amazing way to attract customers and incentivize them into making a purchase. However, there are some businesses that exploit coupons and use them as a form of false advertising. On one level, it’s easy to understand the allure of falsely advertising with coupons. A lot of people will be taken in by a deal that seems too good to be true. When it comes down to it, however, this strategy will eventually fail.
Customers Will Eventually Realize The Deception
You can trick a customer by giving them a coupon promising a great deal in the short-term. However, the customer is eventually going to realize that they have been tricked. For example, if you promise a buy-one-get-one offer, but don’t actually deliver on that promise, the customer will see that the coupon doesn’t work when they try to make a purchase.
Coupons like this can fool customers and first, but they aren’t going to fool them forever. Sooner or later, the customer will see that the coupon doesn’t actually work as intended.
Using Tricks Like This Can Make Customers Angry
If a customer thinks that they’re going to get a great deal, but winds up being tricked, they’re going to be upset. A lot of customers will refuse to make a purchase once they see that the coupon doesn’t work, which means there is no benefit to the business at all.
Think about how you would feel if you were lured in by a coupon that promised something that it didn’t offer. You’d probably be upset, right? Customers are likely to feel the same way. You don’t want to upset potential customers, which is why you should avoid these kinds of coupons at all costs.
Fake Coupons Could Ruin The Reputation Of Your Business
If people are tricked by your coupons, they won’t necessarily stay silent. It’s likely that some people will speak up and let other people know what happened to them. This kind of information can spread, and it could seriously damage the reputation of your business.
If people see that a business is lying with coupons, people are going to assume that the business is lying about the products that they sell too. Using false advertising coupons will cause people to write off your business as untrustworthy. Many people will actively avoid a business because of a scam like this.
You Don’t Have To Make An Amazing Offer To Get People’s Attention
Coupons can motivate people to make a purchase even if the coupon doesn’t offer a substantial discount. There’s no real reason for companies to make false promises so that they can catch people’s attention. It’s actually possible to draw in a lot of customers by offering a very small discount. A minor discount, such as a 10% off coupon, could wind up having a fairly large impact.
Many people assume that big deals are the only way to get customers to visit a site. However, even a small discount will make customers feel like they’re saving money. When it comes to coupons, it’s always best to make offers that you can actually deliver on. Don’t promise customers anything that you can’t give them. Think about what you can realistically offer, and give out coupons that promise that.
It’s easy to understand why so many companies are tempted into using false advertising coupons to attract customers. With that said, this is one strategy that you’re going to want to avoid. Even though the right coupons can get a lot of mileage, you should stick to offering coupons that actually deliver on what they promise.