Glass packaging is largely being replaced by packaging manufactured from plastic. Nevertheless, in many cases, glass is irreplaceable. Due to its properties, it can be safely used to store substances that are intended to last for a long time. Glass jars for cosmetics are a good example. Let us take a closer look at them.
Multipurpose material
Glass is a material that has a very long history. It is made from quartz sand with various additives, usually lead oxide, sodium carbonate or calcium carbonate. These ingredients are melted at a very high temperature and, after being shaped, are left to cool. Glass is not biodegradable, but is considered an eco-friendly material. It can be used repeatedly and recycled. For this reason, it is a material used by many manufacturers of cosmetic products.
Advantages of glass cosmetic jars
Glass is a material that has numerous advantages in its favour. The greatest advantage of glass cosmetics jars is that they are chemically neutral. Consequently, they do not leave or take on any taste or aroma. They do not react with the ingredients of creams, tonics or ointments. In addition, the structure of the glass limits the growth of bacteria and the surface can be easily disinfected. In this way, cosmetic products can be stored for a long time in storage or at home without losing their unique characteristics, even if a small amount of substance is already left in the jar.
Cosmetic jars in different varieties
Glass can be moulded in many ways, so a glass packaging manufacturer can make packaging in a variety of sizes, colours and shapes. Jars made of dark glass are excellent at protecting the contents from the suns rays. Creams or emulsions placed in the jar do not penetrate the walls, so they can be used until the products are completely finished. Glass cosmetics jars also work well for storing substances with a harder consistency, such as gels and petroleum jelly.
Cosmetics jar as a form of advertising
A jar for cosmetics can have an unusual form, thanks to which the manufacturer can stand out from competing companies operating on the market. Customers are more likely to reach for unusual packaging on a shelf in a shop. Cosmetics packaged in glass jars give the impression of being more luxurious. In addition, the style of the cosmetic jar can be unambiguously associated with the brand. In this way, the company can treat the packaging as one of the elements of effective marketing throughout the sales run.
The glass cosmetic jar is a versatile packaging that reinforces a good impression and evokes positive emotions in the customer from the first contact with the product. Glass is associated with high quality and elegance. It also evokes eco-friendly solutions. This can give a company a higher reputation and strengthen its positive image among customers. It can be the beginning of the road to becoming a market leader.
